Swasthgram
2,210+ health camps. Real impact.
Swasthgram is a non-profit working across healthcare access, environmental sustainability, and youth empowerment in remote and underserved areas of India. Traditional non-profit marketing — awareness posts and donation appeals — wasn't driving the volunteer registrations, donor engagement, or camp participation they needed. They had limited budget and needed every rupee to translate into measurable community outcomes.
Redesigned their digital presence to lead with impact data — health camps completed, lives touched, areas served — rather than generic mission statements.
Built an automated email and WhatsApp nurture system for donor engagement, with AI-generated impact reports personalized to each donor's contribution history.
Created a volunteer recruitment funnel using Meta Ads with hyper-local targeting around upcoming camp locations.
Implemented SEO targeting healthcare-access and social-impact queries to attract organic CSR partnership inquiries from corporations.
Swasthgram organized 2,210+ health camps across remote areas during the engagement period. Donor engagement increased by 300%, volunteer sign-ups grew 4x, and corporate CSR partnership inquiries — driven entirely by organic search — increased by 260%. The cost per volunteer acquisition through Meta Ads dropped to under Rs 45.